Whilst my primary focus for my recent London stay was the fantastic Free From Eating Out Awards, I took full advantage of the opportunity to explore the Foodmatters Live conference, an event I had never been to before and knew very little about until I arrived. I had spent some time perusing the lengthy list of conferences, seminars and stands that would be there over the 3 days and marked a few key ones that I knew I didn’t want to miss. I didn’t plan my stay to the nth degree and instead decided to see how things panned out and what drew my attention whilst I was there.
I arrived in London by lunchtime on the first day and headed across the city on the DLR towards the huge ExCel Exhibition centre. This was my first visit to this impressive space and walking the length of the centre to find the specific room for Foodmatters Live clocked up a fair few thousand steps. I had a simple plan for my first afternoon at the conference: to wander the exhibition space investigating and tasting some of the products on offer and chatting to the producers about them. I knew enough to realise that this wasn’t going to be like our previous visits to the Allergy and Freefrom Show over the years, but I was hopeful that I might stumble upon a few that we had yet to discover.
I wasn’t disappointed and found 4 new products, 3 of which M could try, although sadly they’re not all yet available in shops. It’s hard to know where to start, but with 3 sweet treats to describe, let’s begin with the single savoury snack I found.
Peckish Salt & Vinegar Rice Crackers
These have been on the market for a little while, though they’re not something I had seen before. Made predominantly from rice-based ingredients and containing only a very small amount of vinegar powder (1.1%), the rice crackers are gluten-free and therefore something we were happy to let M try. This baked snack is absolutely delicious, melts in the mouth and is incredibly more-ish, something M discovered after his very first taste. They come in 4 different flavours, though the salt and vinegar ones are the only flavour safe for both M and G, and even better, are readily available at most of the mainstream supermarkets. M declared them an instant hit and a ready replacement for crisps in his daily lunchbox.
M’s marks: 9.5/10
One of the best bits about attending a show like Foodmatters Live is that you are able to speak directly to the product developers and producers and have your most taxing questions answered. It was a pleasure to meet Elvin of Freedom Mallows, another allergy-friendly product that has been around for a little while, but which has flown under our radar until now. He was able to reassure me that there is a very small percentage of maize starch in these marvellous freefrom and vegan marshmallows. The white mallows are vanilla in flavour and Elvin was kind enough to give me a bag of the pink and white bites for the children to try. We carefully split them into a pink pile for G and a white pile for M – piles that didn’t last very long in either case, a sure sign that they were a big hit.
M’s marks: 10/10
This was a truly unexpected find and a treat that has already revolutionised M’s somewhat narrow dietary existence. Push chocolate is made using cocoa butter, rice protein and sunflower lecithin – a list of ingredients that was absolute music to my ears. We don’t know for certain whether M will be able to tolerate a lot of cocoa butter, but having a small treat every now and then will boost so much more than just his energy levels. Sadly this chocolate is not yet available to buy, but I’ll be keeping an eye out for an announcement to say where and when it will be out on the market.
M’s marks: 10/10
Mr Kipling’s GF Chocolate Brownies
The final sweet treat is sadly not M-friendly, but is a wonderful new product that is just brilliant for G. Every time we visit one of our favourite coffee shops, G is drawn to the gluten-free chocolate brownies, which all too frequently are not also dairy-free and therefore not something she can choose to enjoy alongside her soya milk hot chocolate. Whilst these are branded as being gluten- and wheat-free, I discovered through discussion with the knowledgable staff on the stand, that they are also dairy-free, but cannot currently be marketed as such because of the factory environment they are produced in. Premier Foods, the company behind the Mr Kipling brand, has developed a small range of gluten- and dairy-free cakes including chocolate brownies, almond slices and cherry bakewells and will be looking to extend their offering by adding some of their other most popular cakes in due course. The cakes looked great and I’m reliably formed by a certain young lady in our household that Mr Kipling does, indeed, make exceedingly good cakes!
G’s marks: 9.5/10 (because apparently even chocolate brownies can be too chocolatey! Who knew?!)