Every now and then you stumble across something wonderful that makes an unbelievable difference to your life or that of those around you. Since I uncovered this brand at the Free From Food Awards 2016, I’ve not hesitated to sing the praises of this particular allergy superhero from the proverbial rooftop and finding myself in the position to do this once again, I’ve not hesitated in lending my voice in support. The best thing about this particular discovery is that M’s superhero has become a firm family friend in the 18 months since our first conversation and for all the right reasons. Not only did he lovingly create sweet treats that went beyond the wildest dreams of M and G and were deliciously safe for them both, he has also sent messages of love and support, not just when M broke his leg last year, but as he prepped for his SATS this year too.

Up until a month ago, I’d never even heard of the Virgin StartUp Foodpreneur 2017 competition, but I’m now eagerly waiting for the final results with fingers and toes tightly crossed for our favourite foodpreneur: the awesome Ryan, from Borough 22 doughnuts. The competition looks to recognise and celebrate UK-based food and drink startups, with the winner being offered mentoring from industry experts as well as a 6 weeks selling opportunity through joint sponsors, intu, who own shopping centres across the UK. From the hundreds of entries received, 15 were shortlisted for the first stage of the competition, where each startup were invited to give a 3-minute presentation about their business, why they started it and the direction they’re hoping to take it in the future. From a home-delivery wine service to vegetable- and fruit-infused water and vegetarian hot dogs to hand-crafted chocolates, there’s a lot of delicious options to choose from.

I was delighted to learn this week that Ryan has moved on to the next stage and is one of 8 semi-finalists, who will receive a week’s worth of pop-up shop space at one of nationwide intu’s shopping centres to introduce their wares to a new audience. Ryan has been given a kiosk at the Lakeside shopping centre in Essex and will be working 12-hour days, 10am to 10pm, from this Friday, June 30th to July 7th. If you’re in the area and able to stop by to see Ryan, taste his amazing doughnuts and show him some support, I know you won’t be disappointed with his fantastic freefrom ware.

And don’t forget to tell him that M sent you!